Sunday, July 24, 2011

Jennifer Lopez

Jennifer Lopez became apart of American Idol in 2011; it sparked her career up again bringing her to the forefront. She is an actress, entertainer, producer, fashion designer, entrepreneur and philanthropist, according to the article. Jennifer Lopez is successful. She is in the process of launching a deal with Khols with an exclusive collection. J-Lo sets the standard for celebrity branding in fragrance, apparel and accessories, her fragrances also took in over 1 billion dollars; she is a successful entrepreneur.

Jennifer “J-Lo” Lopez new album “LOVE” that released on April 29, 2011, Bradley Stern of mumuse.com, said she came back roaring in the charts with her new album. According to musicloversgroup.com, Jennifer Lopez new album theme is examining, questioning and exploring the many different sides and avenues of love and relationships. They also stated that the album had a nice range of styles, beats, vocals, and compositions on this album to satisfy her fans. Jennifer left Epic Record in 2010, moving to Island Def Jam, putting out her new album “LOVE”, according to the article in mumuse.com this is her best work since 2001. J-Lo is back………

http://www.muumuse.com/2011/05/jennifer-lopez-love-album-review
html/http://www.musicloversgroup.com/jennifer-lopez-love-album-review/

Tuesday, July 12, 2011

Beyonce "Run This World" (Girls) Video

Beyonce is back after over a year off from the music scene.  Her new video “Run This World (Girls)” from her new album “4” according to Huffpost Entertainment “she hasn’t missed a beat”.  Her video was an African eccentric video, the video released on June 28th, with 56,006,120 hits already. 

African dancers inspired Beyonce, from Mozambican Kwaito dance group called Tofo Tofo who choreographed her video “Run This World”.  MTV ‘s Jocelyn Vena wrote in an article that Beyonce longtime Choreographer Frank Gaston Jr. said, "We prepared a lot for it. We had seen something on YouTube; we had seen these three guys from Africa, this Mozambique African dance troupe ... we were like, 'Wow, this is an amazing movement,'’ [...] and that movement has always been in the back of our head for the last year. From there, we talked about a lot of concepts.” The group brought it all together.

 The video had 245 women in it, and it was set in a desert where the men were trying to takeover their headquarters, the women showed the men who "Run This World".  The choreography was amazing, and having the African dance group, gave her video something new and different than her usual.  Like Jacelyn Vena articles says’, Beyonce Nailed it!  Two thumbs up “B”.