Sunday, January 22, 2012

Distribution Deals


A manufacturing and distribution deal refers to a kind of deal between a record label and music distributor, according to Heather McDonald, from about.com.  Under the deal the distributor pays for manufacturing of the album, and recoups the costs from sales.  Distribution deals are hard to come by. 

There are pros and cons to getting a deal, you can produce albums without any upfront cost, pay less for manufacturing, and the distributor are invested so they will work hard to get it into stores.  You cannot get any money until the distributor has recouped their money back.  Some radio stations will not play your music unless you have national distribution.  The best way to start getting you product out is to start selling your own products as an independent artist, you should be able to go to a distributor and show them what you have sold on your own, let them see your numbers of what you have sold.  If they could see that you are selling your product, it could give you a better chance with the distribution companies.  It is very hard to get a deal with a distribution company because they want to see how much sold. 

If you go with a record label, before you chose the record label you should check to see if the label has a solid distribution deal on a national level, according to a article on music biz academy.  Here are a few questions to consider:

  •   How many CDs has the distributor sold of the label's product?
  •   Did the label have any problems getting paid by their distributor?
  •   What kind of working relationship do they have with their distributors on their new releases?
  •   Does the label have a budget to pay for some co-op ads, and in-store promotions through their distributor?
  • What kind of Internet distribution and online sales methods does the label use? 

Having a distribution deal could make a major difference in your career as an independent artist.  It gives you the ability to be marketed nationally in stores.  A good site to start with if you are independent artist is cdbaby.com, they do charge a percentage of all sales, but they will get you on iTunes, and other stores.  Make sure you do research when looking for the best opportunities for your career it will benefit you through out your career as an artist.


http://www.cdbaby.com/

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